We are popular and growing fast. The static is speaking. ¡¤ We have 12 million total visits each day.
¡¤ We averagely have 30 to 60 thousand people online, one fourth of whom are registered users.
¡¤ 2-5 thousands users are newly born every day.
¡¤ Now we have totally more than 300 million users.
AnyP Story
¡¤ Our personal homepage service called ¡®Unicom Dream Web 81630¡¯ started in may, 2002, under the collaboration of Fortuneage and ShenZhen Unicom. It is the rudiment of Blog in national IT industry.
¡¤ On January 2004, ANYP was born with social concerns based on the ¡®Unicom Dream Web 81630¡¯ as one of the first Chinese blog communities.
¡¤ On December 2004, we get our registered users over 1 million and the number keeps growing in high rate.
¡¤ 2005 is another favoring year and the Anyp marketing center was established in Beijing.
AnyP Moments
¡¤ We edged in top 500 on Alexa.com on August 2005.
¡¤ On October 2005, our rank went up to 300 only 2 months later.
¡¤ Now we are keeping ahead as top 5 on IRESEARCH and CHINALABS.com
AnyP Characteristics
¡¤ Anyp provide a personalized online space for people. Once the account registered, user becomes the owner of Anyp blog, Anyp Homepage and Mini Woo Diary. They are designed specially for different people in styles.
¡¤ We have ¡®P money¡® as the virtual currency in Anyp community. Our payment system support ways for transaction including online purchasing, Paypal and SMS verification and purchasing.
¡¤ ¡®AP¡¯ =¡¯Any Point¡¯ is another popular mechanism for motivating our user to activate their space. Activities will be held between while with topics such as automobile, football, traveling and stars. ¡®Any Person¡¯ of our registered user will have the opportunity to get their awards by managing their space. We usually have sponsors for these activities.
¡¤ Blog Group: people gather by interests, characteristics or similar backgrounds. They share and have fun in talking in the same channel. They automatically aggregate and become target segments in markets. Thus we cooperated with companies and help them to promote their products or service. At the same time we bring information to our users which they might be interested in.
¡¤ Characteristic of user-friendly interface is popular with young.
¡¤ The fancy templates are user customized and updated rapidly.
¡¤ The system is compatible with many plug-ins thus it is non-stop developing according to needs.
AnyP users
Most of our users are from the young generation. They are energetic, filled with passion and fashion sensible. These people are gradually penetrating into the whole society with growing discretion and they show up high degree of royalty to what they think that is good.
Anyp is proved to got high royalty from its users in China compared to their competitors.
Age view
87 percent of our users are between 16 to 26. This young segmentation easily accept new products and high on trying new things. They are the future host of the society with high concern for their life quality.
We have our users all over the country mainly in Guangdong, Jiangxi and Zhejiang province. We have already take parts of the market share along the coast line in the east and south of China. The graph below shows you the our user percentage in different cities.
Advertisement on AnyP
¡¤ Home Page Shuffle Bus
Each of our users owns a home.anyp.cn as their homepage on Anyp.cn. We vacate the bottom space for our advertisement.
¡¤ AD Template
Nowadays, advertisements are everywhere and people feel quite bothersome in some way. What we do in Anyp is to integrate the brand image of our clients into Anyp concept.
AD Template is one of our creative ideas. The AD element is embedded in some of our blog templates and Mini-woo skins. Users choose to use this template actively because they like it. We are not forcing them to accept but they choose to have it.
¡¤ Dynamic TV studio Template
Sometimes when you view our users¡¯ blog, you will find that there is a TV frame decoration showing flash there. With this TV frame, the blog looks like a big plaza with luxury audio equipments in the most center place. It helps to aggregate eyeballs and warm up this private sky. The flash is playing when at the same time the message is sending to Anyp users and also their blog viewers for our AD clients.
